Display stand



Jan. 17, 1933. CARMICHAEL, 1,894,902

DISPLAY STAND Filed July 23. 1931 a Sheets-Sheet 1' IN VEN TOR.

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v ATTORNEYS.

Jan. 17, 1933. D. M. CARMICHAEL 1, 5

DISPLAY STAND Filed July 23, 1931 3 Sheets-Sheet 3 INVENTOR DAVID M. CARMICHAEL ATTORNEYS Patented Jan. 17, 1933 DAVID'M. CARMICHAEL, OF MAPLEWOOD, NEW

LITHOGBAPHIC & PRINTING COMPANY, NEW YORK JERSEY, ASSIGNOR TO THE ATLANTIC OF NEW YORK, N. Y., A CORPORATION OF DISPLAY STAND Application filed July 23,

Ihis invention relates to improvements in displays and has more particular reference to improvements in displays intended for holding and displaying articles of merchandise.

One of the several objects of the invention is to'provide an alcove form of display with receding steps on opposite sides of the central panel and to formsame from a single piece of cardboard.

A further object of the invention is to provide a knock-down display capable of holding bottles in position in alcoves or receding steps arranged to each side of a central panel.

A still further object of the invention is to provide a knock-down display having alcoves upon opposite sides and giving the impression of depth by receding steps.

A further object of the invention is to provide a knock-down display capable of firmly supporting bottle merchandise on successive receding steps.

The invention also has other objects, all of which will be hereinafter more particularly set forth and claimed.

In the accompanying drawings forming part of this specification,

Fig. 1 represents a perspective View of the display embodying my invention taken from the front. a

Fig. 2 represents a rear elevation of th same.

Fig. 3 represenTs a view similar to Fig. l of the display for supporting bottles,

Fig. 4 represents a rear elevation display shown in ig. 3, and

- Fig. 5 represents a plan view of the blank of the construction shown in Figures 1 and 2.,

Described in general terms, the invention comprises a display struck from a single piece of strawboard or cardboard or the like so that it may be opened out to provide a central panel for advertising matter, and alof the coves or steps arranged to each side of the central panel for the reception of merchandise such as cigarette box goods and the like, or, as in the case of the modified form of the invention, for the reception of bottles.

The prime object in all devices of this nature is to provide a display device so struck thestep risers This structure is formed by die-cutting a.

scored as at 7 to 1931. Serial No. 552,741.

that it is instant y collapsible into a flat conditlon so that it may be easily shipped or mailed from one place to another.

This particular feature of the device being when received so as to provide a device of some. considerable depth or perspective, as if it were made up of solid material which has been cut out or formed to give the desired effect.

In Fig. 1 of the drawings, I show the display as comprising the main or central panel 1, the laterally extending base 2, the sides 3,

4 and the braces 5.

single strip of cardboard or other flexible material to form one or more steps to each side of the central panel.

In the left hand corner of Fig. 1 will be found a front base projection 6. At this point also the side 3 and the front base 2 are provide for the display hinging or flexing at this point.

Further, the first riser 4 is scored as at 8 and 9 to allow these portions to also have a hinged action.

The projection 6 as shown in Fig. 1, fits into the notch 10 formed in the first riser 4, and the projection 11 of this first riser fits into a corresponding notch 10 of the next succeeding riser when the device is first stamped out.

The intermediate panel 12, one of which is located on each side of the central panel 1,

and is formed therewith, is scored in each instance as at 13, so that these intermediate panels which connect the sides 3 and the riser 4 may be flexed or hinged at this point.

When the device is first cut or stamped, allof these scored portions are lying fiat in the same horizontal plane, but when the device has to be set up, the sides 3 and the intermediate panels 12 are bent towards the rear along the scored lines 7 and 18. This causes the riser 4 to take up positions to the rear of each other in successively rising steps.

The supporting edges 14 of the successive steps support any article of merchandise such as packages of cigarettes or small receptacles for containing other merchandise as shown in Fig. 1, by placing the article to the rear of the riser 4 where it projects above the supporting edge 14 and allowing the article to project upwards, the inner side of the article resting upon its intermediate panel 12 to prevent it from tipping.

It is sometimes necessary for heavier articles on display to support the inner corner of the article as well as the outer corner, and for this purpose I provide the back of the display as best shown in Fig. 2, with two edge supporting sections 5, each of which is formed with steps 15 and with attaching flaps 16 and 17, these flaps being suitably glued to the back of the front base panel and the back of the top riser on each side.

With this construction, it will be seen by reference to Fig. 2, that the inner end of the article of merchandise 18 will be supported on one of the steps 15.

The above structure is intended more particularly for the reception of rectangular packages and of fairly light weight, but where it is desired to display bottle goods, I preferably use the modified display shown in Figs. 3 and 4. This display is quite similar to Figs. 1 and 2 in respect to the front panels, the intermediate panels, side panels and the risers, except that the steps on the sides are out even with the tops of the risers and each one of these risers is provided at its upward end with an elongated notch 19. The bottles, as best shownin Fig. 3 are set down in the successive alcoves or steps so that their forward edges 21 project into the notches 19, and the bottle is supported by the lower wall of the notch, the side walls of the notch preventing the bottle moving laterally, and the next lsoumlzieeding riser preventing the bottle tipping The first notch, as shown in Fig. 3 is formed in the extended front base panel. Any number of these steps or alcoves may be used.

Where the wings or support 5 are employed the cardboard is scored as at 22 to allow these wings to move in relation totheir attaching tabs 16 and 17 when the device is collapsed v or knocked-down.

It will be understood that the description 'iven in connection with the front base proection 6 and the steps formed on that side of the central panel is duplicated on the opposite side so as to give two sets of receding steps in alcoves to each side of the central panel. The effect of the above is to provide a merchandise display which will be stamped fiat out of a single piece of material, but can be instantly adjustable so as to represent a display stand of considerable depth or perspective with a prominent face panel for advertising, and on each side of this panel an alcove in which are formed succeeding steps upon which the merchandise is placed.

Having thus described my invention, what I claim as new and desire to secure by Letters Patent is:

1. A display stand struck from a single blank of material and comprising the vertical front panel, intermediate panels at each side of the front panel with scoring therebetween, step risers connected to the intermediate panels with scoring therebetween, side panels connected to the front panel and the step risers with scoring therebetween, said intermediate panels, risers and side panels forming receding step receptacles when the sides are forced back from the vertical plane of the front panel.

2. A display stand struck from a single blank of material and comprising a vertical front panel, intermediate panels on each side of the front panel with scoring therebetween, side panels and receding notched step risers connecting the intermediate panels and the side panels with scoring therebetween, the depth of the steps being less than the diameter of the bottles to be supported,

whereby the bottles are held supported within the notches.

3. A display stand struck from a single blank of material, comprising a front panel, side panels, intermediate panels connected to the front panel and scored at the connec tions, step risers connected to the intermediate panels and the side panels and scored at the connections, the steps of the side panels being of less height'than their respective step risers to form projecting lips in front of'the steps for holding the merchandise in position.

4. A display stand struck from a single blank of material and comprising a vertical front panel, intermediate panels connected to the front panel and scored at the connections, side step panels and intermediate step risers connected to the side panels and the intermediate panels and scored at the connections.

5. A display stand comprising a vertical front panel, intermediate panels connected to the front panel and scored at the connections, side step panels and intermediate step risers connected to' the side panels and the intermediate panels and scored at the connections, and step braces located adjacent the rear edges of the intermediate panels for supporting the inner edgesof merchandise, the outer edges being'supported on the steps of the side panels.

In testimony whereof I aflix my signature.

DAVID M. CARMICHAEL. 

